What are customer needs? Digital Marketing | Use of digital marketing customer need

What are customer needs? Digital Marketing | Use of digital marketing customer need.

Need are basic human requirements. People need air, food, water, clothing and shelter for their survival, and also have strong need for recreation, education and entertainment. These needs become wants when directed towards specific objects. A person needs food but may wants of a person depend on the society which he belongs. Understanding customer needs and wants is not a simple task.

Following are some of the characteristics of needs:

· One type of need in different individuals produces different behaviors.

· Needs keep on changing absolutely and their intensity changes from time to time.

· People cannot express some of their needs in specific terms of social, cultural and other factors. In any situation more than one need may be operating.